French Frames Manufacturer Morel Chooses Infor M3 Fashion ERP to Support its International Expansion

After having set the Infor solution in France and Switzerland last year, Morel continues its implementation to ensure all its subsidiaries can rely on a centralized, modern, reliable and scalable information system.

Paris, France – May 7, 2019 – Infor, a leading provider of industry-specific cloud applications, today announced that Morel, a French family-owned company specializing in the design and manufacturing of eyeglass frames, is extending its deployment of the Infor M3 Fashion solution to nine subsidiaries abroad.

Morel, founded in 1880 and based in France (Jura), is a fashion company with a strong identity, completely independent, and whose growth in France and internationally is illustrated by the acquisition of its distributors abroad (Netherlands, Belgium, Italy, Spain and Portugal). The goal is to ensure a presence and optimal representation in each territory, taking into account that 75% of the company’s turnover is generated internationally.

The Infor M3 Fashion ERP implementation project started in 2016 and found its first peak in April 2018 with the effective implementation of the solution on the French site of Morel, which employs nearly 130 people. Infor’s partner Hetic 3 (formerly HELANT), a true Infor M3 specialist, took charge of the project from the commercialization phase, to replace a home-made solution whose flexibility and functionalities no longer suited Morel’s ambitions.

“The M3 Fashion project is a strategic initiative coming straight from our top management,” says Laurent Chevalier, IT director at Morel. “The competition from suppliers of low-cost eyeglass frames has been such that many French players active in our sector have disappeared. Thanks to our strong identity, our ability to constantly offer new products – nearly 1,500 new catalog items per year – and a coherent, robust and sustainable IT project, we have been able to cope with the strong competition and increase our activities considerably.”

Morel’s international ambitions also prompted the company to select a tool that could be deployed in each of its regions, to adhere to local laws and obligations – particularly in tax matters – and to communicate with headquarters efficiently and quickly. This is to ensure administration, workflow planning and business relationships (including via Infor’s e-sales module) are perfectly aligned with the company’s requirements for excellence.

“We are a very dynamic, high-tech company (3D injection, screwless frames, etc.), with varied business processes, always at the forefront of design trends, as well as in terms of planning and product development. The fact that we are still in business today in this particularly competitive sector, we owe to our brand identity but also, I am sure, to the vision of our management in terms of information systems. We need a solution that is perfectly adapted to our activities in the fashion industry,” continues Laurent Chevalier. “From a generic, single-company, single-language, single-site, in-house solution that met the needs of the market as we knew it 30 years ago, we went to a modern, flexible, scalable solution. The Infor M3 Fashion solution offers a friendly user interface and rich and precise features, especially in terms of style management. This implementation definitely marked an essential step in the development of our company.”

From an Infor perspective, the project is part of a strategy of constant development in vertical industry sectors, demonstrating Infor’s capacity to meet specific needs and to adapt to the requirements of the sector and the customer, be it an on-site or cloud deployment.

“A customer like Morel perfectly illustrates our ability to respond to very specific requests with a dedicated solution – in this case dedicated to the fashion sector, and highly scalable,” says Laurent Jacquemain, senior vice president and general manager, Southern Europe, Infor. “With our partner Hetic 3, we have been able to set up a progressive deployment project, first in the home market of Morel, then internationally, with deployment in nine territories abroad between now and 2021 that will help Morel to manage its activities with efficiency and agility.”

Learn more about Infor’s dedicated solution to Fashion industries: https://www.infor.com/fr-fr/products/cloudsuite-fashion.

More information about Morel: https://morel-france.com/fr/.

About Hetic 3

Part of HELIOS Group, Hetic 3 is a major partner of Infor for the distribution and implementation of Infor M3. Its functional business knowledge, combined with Infor M3 ERP expertise, brings real added value and a guarantee to clients. With around 70 consultants working across nearly 130 customers, its main activities revolve around three main areas: distribution, integration and third-party application maintenance.



About Infor

Infor is a global leader in business cloud software specialized by industry. With 17,300 employees and over 68,000 customers in more than 170 countries, Infor software is designed for progress. To learn more, please visit www.infor.com.

Infor customers include:

  • 19 of the top 20 aerospace companies
  • 9 of the top 10 high tech companies
  • 18 of the 25 largest U.S. healthcare delivery networks
  • 18 of the 20 largest U.S. cities
  • 19 of the top 20 automotive suppliers
  • 17 of the top 20 industrial distributors
  • 15 of the top 20 global retailers
  • 4 of the top 5 brewers
  • 17 of the top 20 global banks
  • 9 of the 10 largest global hotel brands
  • 8 of the top 10 global luxury brands


Source: Infor.com